Businesses Relying On Online Reviews For Increased Exposure

When you’re considering buying a new product or enlisting a new service, do you go to the Internet to check for reviews first? I do, and apparently a lot of other people do the same thing, prompting businesses to turn to online reviews as a means of attracting potential customers.

Picking up on a trend started by the travel industry, business-listing sites by Google, Yahoo and others including Yelp and Citysearch let customers rave about their favorites, or complain about poor service. That helps consumers get real-life opinions about local businesses and services.

There was a time when it required expert opinion to sway our decisions. Now, it’s possible for anyone with good writing skills to come up with a review. The entity known as the expert has shifted from a person to a website.

Source: Yahoo!

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