Belkin Rep Caught For Soliciting Positive Reviews
The Internet is abundant with product reviews. If you know where to look, you can find details and statistics about the item you want to buy easily. Of course, not all sources are the same, so while the ratings are waiting to be found, some of them are bound to be more biased than the others.
A recent report circulated that a certain representative from hardware manufacturer Belkin has been offering money to reviewers for positive write-ups about Belkin products. That’s already bad, but what makes this dumb is that the rep even used his own name. That’s great foresight right there.
The Daily Background found an ad on Amazon’s Mechanical Turk service, which pays small fees for menial internet tasks like rewriting and converting media files, asking for users to write false positive reviews for a few Belkin products that have otherwise poor reviews.
The request was filed by Mike Bayard, “a Belkin representative in charge of sales to e-retailers”. Aside from Amazon, he has also solicited for reviews for sites like Newegg and Buy.com. So if you’re going to look for reviews, make sure you read from more than one source. This isn’t an isolated incident so it’s up to you as a consumer to inform yourself.
Short URL: http://gadget.ca/enu
